5 Recruitment Trends for 2017
This article includes excerpts from HRDrive‘s feature, “5 Recruitment Trends HR Leaders Are Expecting in 2017.”
As the competition for skilled talent continues to heat up, several recruiting trends are emerging. Here’s what you may expect in the new year:
1) Talent acquisition will finally take a seat at the executive table
According to the LinkedIn Global Recruiting Trends Report for 2017, more than 83% of talent leaders say talent is the number one priority for their organization.
With this shift in mindset, more HR leaders are becoming the key decision makers in talent management as it relates to corporate growth.
2) The ability to win over and convert talent will be critical
Tony Restell, director of social media marketing for Social-Hire.com, predicts there will be more focus on technologies and approaches to convert candidates.
He said the most useful technologies include LiveChat and ChatBot tools.
“There are companies now developing variants of these tools specifically geared to improving the candidate experience as they navigate the career pages of potential employers,” Restell said.
3) Coaching will increase the personalized approach to recruitment
In 2017, the use of coaching – in the initial phases of recruitment all the way to the career development aspects of each person- will take center stage.
“There is a clear connection between coaching and recruitment in that candidates are looking for a hyper-personalized experience,” said Barry Kayton, CEO of Cognician, Inc., an edtech company.
4) Diversity in recruitment will continue to be a primary focus
Entelo’s 2017 Annual Recruiting Trends Report indicates that “67.4% of talent acquisition pros are reporting management either supports or strongly supports workplace diversity.”
Companies continue to be challenged in their diversity recruiting efforts, but recruiting technology has improved to help organizations overcome this.
5) A larger investment in social marketing recruitment efforts
Social media is a powerful medium for sharing the unique corporate cultures of each organization and it’s finally getting credit for improving recruitment efforts.
Restell expects in-house recruitment teams and external recruitment agencies to invest much more heavily in social media in 2017.