8 recruitment trends for 2023

Keeping up to date on hiring issues allows companies to focus their efforts and steer processes in the right direction. Hiring trends are renewed every year as both employers and applicants change their reasons for hiring and finding jobs, with employees more closely evaluating the importance of job security and personal ethics, as well as job satisfaction and prospects.

Hiring requires the use of resources and time and if not done correctly can represent unnecessary expenses and possible staffing that is not as good as it should be.

Here are 8 trends for 2023, take note:
  1. Remote work is already the norm

It has been difficult for most to adapt, mainly baby boomers and X generations, but the rapid advancement of this modality has made us all find the best way to work and be productive while meeting objectives.

HR teams know that they must allow their employees the freedom that hybrid work offers in order not to lose talent and not to fall out of the range of new employee demands.

– Although it is difficult to track the performance of efficient work, HR tends to rely on its teams, establishing tools to facilitate communication and implementing dynamics and rewards to retain talent.


  1. Candidate experience:

If application procedures are cumbersome and a negative response is received at the end, the candidate is demoralized. Employers now realize that making the process pleasant and satisfying will bring applicants closer to them and leave a strong corporate culture image for those who are rejected.

Implicit in recruiting now is marketing that shows candidates the employer’s brand and company values through social media.


  1. Job platforms, the candidates’ favorite tool.

According to a study conducted by the company iHire, 6 out of 10 candidates searched for a job through a platform, while 66.3% said that if they were looking for a new job they would consider a platform in the first instance.


  1. Culture is more important than salary

Most employees are looking for benefits that bring balance and well-being to their lives. Even if their income is not that high, candidates are increasingly concerned about the environment in which they will work, preferring it to be safe and supportive. So companies must be creative when creating offers to provide attractive benefits to attract talent.


  1. Beware of AI

Although artificial intelligence plays an important role in different departments of companies and has become vital in human resources, we must not forget that the algorithms used today are somewhat strict and lack a certain “humanity”, so the recommendation would be to have more sensitive applications that allow more favorable hiring processes for both parties.


  1. Make way for retirees

The iHire platform study showed that about 7.5% of job applicants are retirees who wish to return to employment, this is a point to consider because many companies could allow people who still have much to contribute to organizations.


  1. Hiring by project or freelance

A modality that is increasing and that allows hiring good talent around the world. Senior or C-level professionals are hired to work remotely in areas such as marketing, finance, human resources, technology, and even sales.

Activities such as content creation, market analysis, research, data analysis, digital marketing, and online teaching are more in demand because the online audience is also growing.


  1. The focus on soft skills is growing.

While hard skills are important, soft skills are an active component in recruiters’ searches.

Employees and candidates should be on the cutting edge, trained, and prepared with critical skills for the future and master the skills needed for their current job.

Potential and transferable skills, such as adaptability and problem-solving, will improve hiring prospects and provide greater access to emerging jobs. Understanding and listening to the needs of candidates and employees is an everyday task. HR teams have an important role to play in facilitating the development of employees in companies. The evolution of recruiting is driven by the workforce and recruiters must be able to keep up with these changes and stay current.


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