Top Recruiting Trends in 2021
8.23.2021 | Covid-19 brought on a new way of working as many companies made a rapid shift to a remote workplace. This switch is one of the factors influencing the tools businesses are using to recruit workers and the benefits being offered in 2021.
How are recruiters finding talent in 2021?
The pandemic spurred changes in the workplace and executives are now relying on different methods and benefits to recruit candidates.
- AI recruiting
Artificial intelligence is a technology that can streamline the recruiting process. For example, AI and machine learning can be used to sift through resumes to find the best job candidates for your company. Quickly matching a candidate’s experience with the job requirements can save time for human resources professionals.
Chatbots using AI also can perform tasks such as scheduling interviews and keeping a candidate updated on the application process.
- Social media marketing
LinkedIn is still the leader when it comes to social media options for recruitment. Facebook and Twitter also are used for recruiting. But Instagram is becoming more widely used as a way to help convey company culture. Adding hashtags also can make it easy to search for your brand and companies can encourage interaction with photos, comments, or contests.
What benefits are workers seeking?
Priorities among workers showing an increased emphasis on benefits such as flexible work schedules and attention to physical and mental health.
- Work/life balance
Along with retirement plans and health or life insurance, employers can expand a benefits package to offer employees a better work/life balance. Options can include remote or a hybrid of remote and in-office workdays; flexible work schedules; and more flexible paid time off.
For remote workers, benefit options might include setting up or reimbursing employees for their remote workspace. This could include high-speed internet, a printer or other office supplies. A stipend for food delivery also may be a plus for remote employees.
Establishing work boundaries also can lead to a healthier workplace. For example, managers can set work hours when emails or texts will be answered.
- Emphasizing employee wellness
Employers should prioritize mental and physical wellness.
The pandemic caused emotional and financial strains resulting in more stress and anxiety for many workers. In response, employers are expanding wellness programs to provide support.
According to a survey by Fidelity Investments and Business Group on Health taken in January, 92% of employers planned to expand support for mental health and emotional well-being in 2021. Programs offered may include teletherapy, stress management, resiliency, and sleep improvement.
Employers also can provide gym or yoga memberships for online or in-person classes.
What are some recruiting priorities?
Covid-19 caused employers to boost staff in some different roles. These include:
- Workplace safety and sanitation. The pandemic pushed employers to place a stricter focus on cleanliness and more workers are needed to handle workplace safety and sanitation. Eighty-three percent of respondents to a July 2020 survey by McKinsey & Co. indicated they will increase their health and safety staff. Many of those jobs will include managing on-site physical distancing and sanitation.
- Automation and digital skills. The survey also found that following the pandemic, executives are seeking to fill roles in digital learning along with automation and artificial intelligence. These skills are more important as the workplace adds technology for issues such as monitoring ventilation systems. Digital skills also can help companies form new approaches to marketing and work.
- Temporary workers. Executives are expecting to hire more on-site temporary employees, contractors, or freelance workers. This is in part due to questions surrounding the pandemic and how it will continue to impact the workplace.
- Diversity and inclusion. Diversity, equity, and inclusion are important to job candidates and employers. Companies are setting diversity initiatives and seeking to hire a diverse staff. Diversity and inclusion reflect a company’s values and are found to lead to a higher-performing, innovative company, according to research by consulting firm Deloitte. Also, a survey by career website Glassdoor found that 76% of job candidates and employees cite a diverse workforce as an important factor in evaluating companies.
These recruitment strategies are being put to use as more companies are hiring.
The pandemic helped push the unemployment rate to hit near-record highs during May 2020, but employers are now seeking candidates again. The unemployment rate is declining, totaling 5.4 percent in July, according to the U.S. Bureau of Labor Statistics.
Job gains are especially growing in the leisure and hospitality, local government education, and professional and business services sectors.
As employers aim to recruit and retain top talent, keeping up with the latest recruiting technology can help boost productivity and attract more candidates. Companies also should offer candidates a benefits package that caters to the current work environment with a flexible schedule and a focus on physical and mental health and safety.